Atypical
— Main Title & Logo Design
Featured in PromaxBDA's Daily Brief
Developed and produce at Big Machine Design. Netflix's "Atypical" was created and written by Robia Rashid. It's a coming of age story that focuses on Sam, an 18-year-old who is on the autistic spectrum, in search of love and independence.
INSPIRATION:
The main title sequence of Atypical was designed to be subtle, introspective, and emotionally resonant. It captures the essence of the show's exploration of what it means to be different and to struggle to connect with the world around us. The main title sequence is sure to leave audiences with a sense of empathy and understanding for Sam and his journey, and a deep appreciation for the emotional depth and complexity of the series as a whole.
Process:
We wanted the main title to be a reflection of how Sam —the main character— sees the world and how he associates his own experiences to something he is fascinated by: the Antarctic and penguins.
Credits:
Creative Director: Ken Carlson
Exec Producer: Sean Owolo
Producer: Crystal Deones
Designer: Ana Lossada
Additional Animation: Ming Wang, Natalie Eagan, Ana Lossada