The Real
full Monty
— logo design & Show Package
Developed and produced at FOX Entertainment. Inspired by the iconic, award-winning 1997 film. This two-hour special features a bold group of male celebrities, led by Anthony Anderson, coming together to "bare it all" in an effort to raise awareness and encourage testing for prostate, testicular, and colorectal cancers.
The show package draws inspiration from the grandeur and theatricality of Broadway productions and the timeless glamour of Old Hollywood. It combines rich, dramatic reds, golds, and vintage textures to evoke the opulence of classic stage design. Key elements include marquee-style typography with glowing lights, reminiscent of vintage theater signs, and a luxurious velvet curtain backdrop that frames the stage and adds an air of spectacle.
Thought Process:
The package seamlessly merges these design motifs with a playful, cheeky tone, perfectly aligning with the show’s bold and celebratory theme of "baring all" for a meaningful cause. Visual transitions and graphic elements incorporate theatrical lighting effects, shimmer, and spotlight transitions, enhancing the energy and showmanship while maintaining a polished and cohesive aesthetic.
On Air Spot:
The production team seamlessly integrated the 3D logo we designed into their stage setup, making it a centerpiece of the overall visual aesthetic. This dynamic addition not only elevated the stage design but also reinforced the branding, creating a cohesive and immersive experience for the audience.
Credits:
SVP, Design: Ian MacRitchie
VP, Design: Jesse Hallas
Director: Dan Pierse
Design: Ana Lossada
Animation: Joel Berberena
Logo Design: Ana Lossada